A video can look completely real and still have no idea what happens when you change something in its world. The authors draw a clear line between models that create convincing images and models that track how an environment changes over time, remember what has happened, and respond consistently to actions. They also introduce WorldFoundry, an open platform for running and comparing these systems across video, 3D scenes, and interactive environments, with evidence attached to each evaluation. In this review we look at what it takes for an AI system to move beyond generating plausible visuals and become a model of a world that can be tested, changed, and explored.